Borrowed Curiosity: What CEO Forums Really Sell

Every so often, a conversation refuses to end when the meeting does.

That happened recently during one of our Peernovation Certification sessions. During our time together, curiosity became the centerpiece of our discussions, and long after the session ended, I found myself thinking about it. Not curiosity in the broad sense, but something more specific. I reflected on my own curious tendencies, and the fact that I can be really curious but not about everything; it’s rather quite selective.

So I thought: Maybe it’s not whether we’re curious or not; it’s what are we curious about?

A phrase soon came to mind: borrowed curiosity.

Before writing anything, I assumed I probably wasn’t the first person to use the phrase “borrowed curiosity,” so I set out to discover where it came from. Sure enough, I found a website called Borrowed Curiosity. While it wasn’t describing the idea I had in mind, I couldn’t help but appreciate the irony. My search had become an act of curiosity itself.

That’s when it occurred to me that borrowed curiosity might describe one of the greatest, yet least appreciated, benefits of a CEO forum. For the complete article, click here: https://ceoworld.biz/2026/07/19/borrowed-curiosity-what-ceo-forums-really-sell/