*Why Your Brain on Art Matters to CEOs

In the race to lead companies, build teams, and outperform competitors, we spend extraordinary time optimizing processes, tightening systems, and measuring output. It’s no surprise, then, that creative pursuits (writing, painting, designing, podcasting, even something as simple as sketching on a whiteboard) are often placed in a category we mentally label ‘optional’. Something for “when things slow down.”

But after reading Your Brain On Art: How Art Transforms Us, the authors (Susan Magsamen, Ivy Ross) showed me that if you’re a CEO who believes creativity is extracurricular, you’re leaving one of your most powerful leadership tools untapped. Creativity is not a passive luxury. It is an active cognitive asset, and possibly the most underleveraged one in business today. You'll find the complete article here: https://ceoworld.biz/2025/11/29/why-your-brain-on-art-matters-to-ceos/. For the Peernovation Deep Dive: https://static.wixstatic.com/mp3/a544bd_129c3095bb6e4fe59e944161517f9df9.mp3